A purple toning, blonde-enhancing shampoo that instantly neutralizes brass.
Moisture-rich formula boosts vibrancy, softness & shine.
Contains violet pigment & botanical extracts that brighten, reversing brassiness & dull tones.
Blended with squalene, a super emollient that rehydrates hair & replenishes moisture balance.
Infused with purple rice to condition hair & enhance shine.
Safe for all hair types including colored & chemically treated.
Vegan, gluten-free & color safe
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