L'Oreal Professionnel Serie Expert - Silver Violet Dyes + Magnesium Neutralising and Brightening Shampoo (For Grey and White Hair) 500ml/16.9oz

A gentle purple shampoo for color-treated or natural white, grey or blonde hair.
Infused with violet micro-pigments to neutralize unwanted yellow tones.
The Gloss Protect System contains Amino-Acids & Anti-Yellowing Agents.
Maintains softness & helps regain hair’s purity & natural sheen.
Returns hair color back to its natural & beautiful cool tone.
Protects hair fibre while giving a revitalized & healthy-looking color